Project Strategy
The three-staged strategy of identifying, activating and accelerating is explored, generated and tested through design and complexity modelling, complementing one another at every stage.
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Our Objective
More than 7 million households in the Netherlands must transition away from natural gas use by 2050.
Our core objective is to jumpstart “behavioural contagion” within a network of households that are more likely to adopt alternatives for natural gas. Other households will observe that many others in their social network are making the transition– and might also decide to transition away from natural gas, because of the social contagion.
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Our Strategy
Our contagion strategy contains three stages: identify, activate and accelerate
- Stage 1: Identify seed households in a certain neighbourhood network.
- Stage 2: Activate the seed households with stimuli (social, economic, design) to increase the likelihood that they adopt alternative sources of energy.
- Stage 3: Accelerate a chain reaction of behavioural transmission, resulting in a cascading effect (of adoptions) among the neighbourhood networks.
Previous Experiences
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